Rundfunkchor Berlin

2023/2024

Client

Client

Rundfunkchor Berlin

Rundfunkchor Berlin

SECTOR

SECTOR

Art & Culture

Art & Culture

SERVICE

SERVICE

Creative Direction, Campaign, Editorial Design

Creative Direction, Campaign, Editorial Design

Year

Year

2023

2023

About

About

For the 2023/24 season campaign of the Rundfunkchor Berlin, the focus lay on the emotional intensity of choral music — intimacy, resonance, and collective experience. The challenge was to translate these qualities into a visual system capable of movement, variation, and evolution.

At the core of the campaign was a custom-developed image system that generated format-specific visuals across all media. Trained on a curated set of visual references drawn from body, emotion, and spatial perception, the system responded dynamically to sound input. While operating autonomously, it remained fully controllable through defined parameters, allowing for a precise and consistent visual language.

This approach enabled the creation of a wide spectrum of visual variations — images that continuously shifted and transformed in response to music. Rather than producing fixed motifs, the campaign established a living visual identity: adaptable, expressive, and closely aligned with the performative nature of the choir.

For the 2023/24 season campaign of the Rundfunkchor Berlin, the focus lay on the emotional intensity of choral music — intimacy, resonance, and collective experience. The challenge was to translate these qualities into a visual system capable of movement, variation, and evolution.

At the core of the campaign was a custom-developed image system that generated format-specific visuals across all media. Trained on a curated set of visual references drawn from body, emotion, and spatial perception, the system responded dynamically to sound input. While operating autonomously, it remained fully controllable through defined parameters, allowing for a precise and consistent visual language.

This approach enabled the creation of a wide spectrum of visual variations — images that continuously shifted and transformed in response to music. Rather than producing fixed motifs, the campaign established a living visual identity: adaptable, expressive, and closely aligned with the performative nature of the choir.

Credits