We help our clients define how they are positioned and understood, creating the clarity needed to guide decisions across identity, product, and communication.
Branding
We translate strategy into identity and experience, defining how brands, products, and ideas are experienced and understood across every touchpoint, by combining research, conceptual rigor, and meticulous design execution.
Logo Design, Typography, Type Design, Photography Direction, Illustration Direction, Guidelines & Maintenance
Visual Design
We shape visual experiences across disciplines, from editorial and exhibitions to campaigns, digital media, and more, ensuring every touchpoint communicates purpose, resonates with audiences, and upholds a coherent identity.
Art Direction, Editorial Design, Campaigns, Motion Design, Signage, Exhibition Design, Illustration, Artwork & Cover Design, Packaging
Typefaces
We design custom typefaces for brands and projects, giving them a unique typographic voice that strengthens identity, enhances recognition, and ensures clarity across every touchpoint, while simplifying licensing and usage rights.
Custom Typefaces, Typeface Design, Font Engineering, Language Extensions, Handwriting Digitization, Type Consultancy
Sebastian Fischer
Sebastian Fischer is a German designer and creative director based in Berlin. In 2009, he co-founded Hubert & Fischer, which was later renamed HFS Studio in 2021. His work spans branding, editorial, and type design for global brands and cultural institutions. He has also collaborated with studios such as Moire in Switzerland and R2 Design in Portugal. His designs has been widely published in magazines, newspapers, and books, and has received several design awards, including the Type Directors Club Award and Best German Book Design, as well as multiple international poster competitions.
Pascal Schönegg
Pascal Schönegg is a Berlin-based designer and creative director. His work focuses on brand identities, typographic systems, and editorial design for cultural institutions and brands, with strategic clarity and a focus on impactful, coherent design. He gained early experience at Sagmeister & Walsh in New York, co-founded Büro Bum Bum, and later joined Hubert & Fischer, which became HFS Studio. He also worked as an in-house designer at Schaubühne Berlin, responsible for design within campaigns and the theatre’s visual identity. He teaches Visual Communication, Typography, and Editorial Design at SRH Berlin University of Applied Sciences and his work has been recognized by awards and publications including Best German Book Design, Porto Design Biennale, Graphic Magazine and multiple international poster competitions.