Schaubühne Berlin 2013–2018

The Schaubühne Berlin is one of the most influential German-language theaters, both nationally and internationally. Since 2013, a series of six internationally acclaimed photographers has created photographic campaigns with the theater’s ensemble — beginning with Juergen Teller and followed by Ute and Werner Mahler, Pari Dukovic, Brigitte Lacombe, and Paolo Pellegrin.

Originally conceived as large-format posters, the portraits became a recurring urban presence and shaped Berlin’s visual landscape over several years. This publication brings the complete body of work together for the first time — transforming a series of temporary campaigns into a lasting, cohesive photographic archive.

Pascal led the design of the book in close collaboration with the Creative Director of the photo campaigns, the theater’s marketing lead, and the photographers and their teams. The design approach is deliberately restrained and analytical: image proportions are preserved, cropping is reduced to an absolute minimum, and each actor is presented on an individual double spread. No images are combined or staged against each other — allowing every photograph to stand on its own terms.

This uncompromising structure puts the focus squarely on the photographers’ visual languages and the personalities of the actors, while making the differences between the campaigns clearly readable. A clean yet assertive typographic system supports the images without competing with them, resulting in a publication that balances curatorial precision with graphic clarity.

The catalogue was shortlisted for Best German Book Design.