Emma Adler
SIMULATOR [SIC!]NESS
Client
Client
ZF Art Foundation
ZF Art Foundation
SECTOR
SECTOR
Art & Culture
Art & Culture
SERVICE
SERVICE
Campaign
Campaign
Year
Year
2021
2021
About
About
SIMULATOR [SIC!]NESS — poster and animated visuals — translate the exhibition’s concept into promotional media. The design leverages optical effects that can induce a sense of vertigo, reflecting the title and the perceptual disorientation at the heart of the work. Motion and graphic elements extend the installation’s tension into a public-facing format, creating an immersive, destabilising experience before visitors even enter the space.
SIMULATOR [SIC!]NESS — poster and animated visuals — translate the exhibition’s concept into promotional media. The design leverages optical effects that can induce a sense of vertigo, reflecting the title and the perceptual disorientation at the heart of the work. Motion and graphic elements extend the installation’s tension into a public-facing format, creating an immersive, destabilising experience before visitors even enter the space.

Credits


