Emma Adler

SIMULATOR [SIC!]NESS

Client

Client

ZF Art Foundation

ZF Art Foundation

SECTOR

SECTOR

Art & Culture

Art & Culture

SERVICE

SERVICE

Campaign

Campaign

Year

Year

2021

2021

About

About

SIMULATOR [SIC!]NESS — poster and animated visuals — translate the exhibition’s concept into promotional media. The design leverages optical effects that can induce a sense of vertigo, reflecting the title and the perceptual disorientation at the heart of the work. Motion and graphic elements extend the installation’s tension into a public-facing format, creating an immersive, destabilising experience before visitors even enter the space.

SIMULATOR [SIC!]NESS — poster and animated visuals — translate the exhibition’s concept into promotional media. The design leverages optical effects that can induce a sense of vertigo, reflecting the title and the perceptual disorientation at the heart of the work. Motion and graphic elements extend the installation’s tension into a public-facing format, creating an immersive, destabilising experience before visitors even enter the space.

Credits